Vol.3 New Answers for New Days
“When I made the NuAns series products, I devoted myself to two rules: ‘no bare external terminals’ and ‘cables blend into the design’. I even considered the importance of the shape of the product when it was inactive.” said Hoshikawa.
As a matter of fact, products such as an external mobile battery charger, charging dock, or USB charger are idle much more often than they are in use. So the design consideration for those devices while dormant in a bag or sitting on a desk was important since the concept behind NuAns is to create products that blend seamlessly into people’s daily lives and surroundings.
“The shape of a battery is normally a box. A cable is designed to be thin and rounded. The cable of TAGPLATE, was built-in as part of the design and, together with the battery portion, create the ‘tag’ shape. The length of the cable is kept to the minimum amount needed for a solid connection to the iPhone. We really wanted that.”
Mr. Hoshikawa said contentedly about TAGPLATE. This design is only made for iPhone, and the iPhone market is where NuAns specializes.”