Life Needs An Answer, The Answer is NuAns

NuAns is the nuanced new answer for convenience in a modern space without changing the ambiance.



Saitama, Japan, November 9th, 2015

The tranquil colors and textures of the natural world instinctively pull at our desires. Most cutting-edge accessories fail to appreciate the power of the natural world. With the dull and metallic colors of most digital devices and their accessories today, we find ourselves continuously trying to conceal them from our site. NuAns is a nuanced new answer in providing comfort and convenience in our lives by seamlessly blending the natural world around us into accessories.

Trinity, Inc., Japan’s fourth largest market share company specializing in mobile and tablet Apple accessories, and its award winning brand, Simplism, have teamed up with a Japanese interior design company, TENT, in hopes of creating accessories that tap into serenity of the natural world. By using colors and textures from nature, they have designed a line of accessories that eliminate clutter and hassle and replace it with comfort and convenience. NuAns hits the US market on on November 11, 2015.

The coveted Good Design Award 2015 was awarded to five products from the NuAns brand: BANDWIRE, TAGPLATE, ROLLDOCK, TILE, and CONE ( NuAns was also the recipient of the iPhone Life’s Best of CES 2015 Award at the Consumer Electronic Show 2015 in Las Vegas, Nevada. Daniel W. Rasmus of iPhone Life Magazine stated, “We thought the NuAns’ CONE definitely deserved points for creativity. This unique lamp combines three functions into a single, elegant device that will eliminate clutter”.

The division between home life and work life has become blurred. With the convenience of technology, business seems to navigate us to new destinations. Technology, however, can alter an environment with bulky accessories that disturb an atmosphere. The purpose of NuAns is to provide convenience in the modern space without breaking the ambience of the existing atmosphere. For more information regarding NuAns, please visit the links below.



In your everyday life, digital devices are always with you. Leading-edge digital devices that bring convenience and warmth to your life and that blend into your relaxing moment in a living room or bedside. “NuAns” is a new solution from Simplism and TENT.
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Simplism is a company based in Japan focused on designing and developing quality accessories and peripherals for Apple and other smartphone and tablet products. The logo symbolizes our vision: to design lifestyle enhancing accessories that are “simple” with a “plus”. The “+” reflects the unique value our carefully crafted products represent to our customers.


TENT is a creative unit, which designs products with the theme: “pleasing the eyes and the more you use, the more you love.” and based on this concept, provides variety of product designs from tableware, home electronics to interior goods.

<Trinity, Inc.>

Trinity, Inc. is Japanese company focused on designing and developing quality accessories and peripherals for Apple and other Smartphone and Tablet Product, called Simplism with fined design and user-friendly features.

[ Contacts ]

Trinity International Sales Team
TEL: +81 48 299 3433